What
is data analytics?
The term ‘analysis’ in the term
‘data analysis’, refers to the procedure of breaking something into its
separate individual components for the purpose of individual scrutiny and
examination. Data analysis is actually the process of obtaining the raw data
and thereby converting it into useful and important information that is
necessary for decision-making by the users. The data which has been collected
is analyzed for answering questions, disproving theories or testing hypotheses.
The process of inspecting,
purifying, transforming and modeling huge amounts of data with the sole
objective of identifying useful information and data that helps in the process
of drawing conclusions and decision-making is known as data analytics. There
are multiple and numerous approaches and facets to data analysis which
encompass a diverse methodology under various names used in different types of
scientific, business and socially scientific domains. In the modern era, data
analysis plays an extremely important and essential role in making any form of
decisions much more scientific than without its implementation, and thus helps
the respective business enterprises to conduct their proceedings and operate
much more effectively than ever before.
Types
of data analysts:
An individual working as a data
analyst can be working across a wide range of areas such as the following:
·
Data assurance
·
Business intelligence
·
Data quality
·
Finance
·
Marketing
·
Sales
·
Higher education
Difficulty
level:
If an individual is highly
analytical, has strong mathematical skills and is curious and inquisitive at
the same time, then he/she is perfectly suited for a career in data analytics.
The ability of being able to
pay attention to details, communicating properly as well as being highly
organized are absolutely essential skills to pursuing a career in data analytics.
The requirement is not only to understand the data, but also to be able to
provide analysis and insight through clear written, visual and verbal
communication.
Responsibilities:
While working as a data
analyst, the individual would have to undertake the following duties and
responsibilities:
·
Identifying the areas for the purpose of
increasing the efficiency and the automation of processes
·
Setting up and maintaining automated data
processes
·
Identifying, evaluating as well as implementing
external tools and services for the purpose of supporting cleansing and data
validation
·
Producing and tracking key performance
indicators
·
Developing and supporting key performance
indicators
·
Developing and supporting reporting processes
·
Developing records management procedures and
policies
·
Monitoring and auditing data quality
·
Gathering, understanding and documenting the
detailed business requirements by using appropriate tools
·
Designing and carrying out surveys and analyzing
the survey data
·
Manipulating, analyzing and interpreting complex
sets of data related to the business of the employer
·
Preparing reports for the external and internal
audience through the use of business analytical reporting tools
·
Creating graphs, dashboards and visualizations
·
Providing competitor and sector benchmarking
·
Analyzing and mining large sets of data, drawing
valid influences and presenting them successfully to the management with the
use of a reporting tool
Resource
box:
People can pursue a career in
data analytics with any kind of degree as long as they possess the relevant
skills and requirements for filling into the respective posts. Post graduate
degrees in the field of data science are getting more popular day by day. There
are several data analytics courses of different kinds that are being provided to
both students and professionals all around the world.
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